Why Your Remodeling Business Needs a Website?
In thid competitive remodeling industry, it is more important than ever to have a web presence. Homeowners seeking kitchen remodeling, bathroom renovations, basement finishing, room additions or complete home renovations are turning to the Internet to research remodeling contractors. Before contacting a remodeling professional, these homeowners want to review the services provided, see examples of completed remodeling projects and research online reviews to learn how to avoid being taken advantage of.
A remodeling business website allows you to highlight what your remodeling business offers, show off past remodeling projects and turn website visitors into remodeling leads. Your remodeling website can be a 24/7 marketing and sales tool that informs website visitors about your remodeling business even when you are busy working on a remodeling project.
1. Make a Great First Impression
Your remodeling business website is often the first place that a customer will encounter your remodeling business. A professional remodeling business website can help you stand out from the competition and convey that your remodeling business offers high quality services.
Many homeowners make the decision to hire a remodeling professional based on what they see online. These customers want to hire a remodeling professional that is experienced and trustworthy. A professional remodeling business website with beautiful project photos, helpful service information, customer reviews and contact information will instill confidence in a customer long before you meet in person.
A poorly designed remodeling business website can turn many potential customers away. A high quality remodeling business website ensures that your online presence accurately reflects the quality of your work.
2. Showcase Completed Remodeling Projects
The remodeling projects you have completed are some of your best marketing tools. A remodeling business website is a great place to highlight your remodeling projects.
You can feature:
✓ Kitchen remodeling projects
✓ Bathroom renovation projects
✓ Basement remodeling projects
✓ Home addition completed projects ✓ Living room renovation projects
✓ Bedroom remodeling projects
✓ Whole house renovation projects
✓ Flooring installation projects
✓ Custom cabinetry projects
✓ Exterior remodeling projects
✓ Commercial remodeling projects
Each of your remodeling projects should feature beautiful before and after photos, details about the job and the materials used and any challenges and their resolutions.
3. Generate More Leads for Remodeling Projects
One of the best ways to attract more remodeling leads is to have a high quality remodeling website. In addition to word of mouth and traditional and online advertising, you can create a remodeling website to specifically attract visitors and generate leads for remodeling projects.
You can place calls to action throughout your website to encourage leads to contact your remodeling business. Many remodeling websites use calls to action such as:
• Request a Free Estimate
• Schedule a Consultation
• Get a Remodeling Quote
• Discuss Your Project
• Call Our Remodeling Team
• View Our Recent Projects
You can also use an online contact form for leads to request a remodeling quote. Leads can provide information such as the type of remodeling project, location, desired service, budget and timeline.
4. Build Trust With Potential Customers
It is very important for you to build trust with your potential customers. Most customers will not allow a remodeling team on site without knowing that they have hired an experienced and reliable remodeling contractor. The great thing about a remodeling business website is that it can help potential customers learn more about your remodeling business and decide if you are the right fit for their remodeling project.
You can show off your years of experience, completed remodeling projects, awards, certifications, licenses, membership in professional organizations, warranties, service areas, remodeling project galleries, frequently asked questions and more through your remodeling business website.
You can also include individual case studies on your remodeling website to prove to potential customers that you have the experience and skill to handle their remodeling project. You can use these case studies to describe the specific challenges of a remodeling project and how you resolved these challenges rather than simply telling a potential customer that you are a great remodeling company.
5. Let Customers Know What You Offer
Having a professional remodeling website is a great way to inform customers about the services offered by your remodeling business. Your remodeling website should not require customers to dig through dozens of web pages in order to learn about the services offered by your remodeling business. You can feature service pages on your remodeling website to highlight your top remodeling services.
6. Boost Local Search
Many customers that are looking for remodeling services will perform a local search. This means that they will search for remodeling contractors that are nearby. As a remodeling contractor, it is important to make sure that your remodeling business is easy to find through local searches.
Your remodeling website can help boost your local search rankings and show up for customers searching for remodeling services in your area. You can use your remodeling website to provide location specific information for your remodeling customers. The rest of your remodeling website should be designed to help customers that are looking for remodeling services in your area find the information that they need.
7. Make it Easy for Customers to Contact You
Your remodeling business website should make it easy for customers to contact your remodeling business. If a potential customer has to spend several minutes trying to find your contact information, you may lose that customer.
✓ Click-to-call numbers
✓ Contact forms for estimates and consultations
✓ Email contact information
✓ Information about the areas you serve
✓ Business hours
✓ Google Maps integration
✓ Social media links
8. Answer Customer Questions Before They Contact You
Not every customer that visits your remodeling business website will be ready to request an estimate. Many customers will want to research their remodeling options before they hire a remodeling professional. Fortunately, a remodeling business website can answer many of these customers questions for you.
9. Stay Competitive
Most customers that request remodeling services will research multiple remodeling companies before making a decision. If your remodeling competitors have beautiful websites with stunning project galleries, positive customer reviews, helpful service pages and easy to use estimate forms, but your remodeling business has no online presence, you may lose many remodeling leads.
10. Get More From Your Remodeling Business Website
A remodeling business website is a powerful marketing tool that can do much more than serve as an online business card. In fact, a well-designed remodeling business website can be the cornerstone of your entire digital marketing efforts.
Build a Remodeling Website to Get More Leads
Your remodeling business needs a remodeling business website that will help attract more remodeling leads. Your remodeling business website should inform customers about your remodeling services, show off your beautiful projects, boost your local search rankings, build trust with your customers and include calls to action so that it is easy for customers to contact your remodeling business and request an estimate.
From professional project galleries to mobile friendly design, local search optimization and customer reviews, every aspect of a remodeling business website should focus on the needs of your remodeling customers. Whether you specialize in kitchen remodeling, bathroom renovations, home additions, basement remodeling or whole house renovations, a professional remodeling business website can help give your remodeling business the online presence it needs to attract more remodeling leads.
Websites for Every Remodeling Service Provider
Features We Include in Remodeling Websites
A professional remodeling website should accomplish more than just advertising your company. It should demonstrate your work, describe the services you provide, inspire trust and help potential clients get in touch and request an estimate. We build remodeling websites with smart functionality that deliver an exceptional user experience and contribute to your success.
✓ Professional & Modern Design
We build a stunning website that will demonstrate the quality of your remodeling services. You can exhibit your finest work using images, project descriptions, and professional page design and layout.
✓ Mobile Friendly
Today, many people surf the web on their smartphones and tablets and expect sites to adapt to their screen size and operating system. Our responsive design will look great on PCs, tablets, phones and any other device.
✓ Service Pages
We can build individual pages for all the services you provide including kitchen remodeling, bathroom remodeling, basement remodeling, home additions, flooring, cabinets, and whole house renovations. Each service page will have a brief and informative description of your offering.
✓ Portfolio / Gallery
You can display your past remodeling projects using an attractive portfolio or gallery. You’ll be able to show off your best work using photos and detailed descriptions for major remodeling services and projects.
✓ Estimate / Consultation Form
We can add a custom estimate form or consultation page so that potential clients can learn more about your company and provide you with their basic needs and requirements.
✓ Call to Action Buttons
We’ll use call to action buttons across your remodeling website to encourage visitors to request a free estimate, schedule a consultation, get a remodeling quote, or call you right away.
✓ Testimonials
Your past clients can provide testimonials that will help future clients get to know your remodeling company. We’ll dedicate a special area for these client reviews.
✓ SEO Friendly
We’ll add all the necessary SEO elements to your remodeling website to improve its visibility and performance on search engines. This includes keyword placement, title tags, description tags, and much more.
✓ Google Maps
We’ll make it easy for your prospective clients to find you using Google Maps integration. This is especially important if you have a local clientele and want to improve your presence in your region.
✓ Contact Page / Click to Call
We’ll add your contact information on a dedicated contact page and include a click to call option so that smartphone visitors can call you directly from your website.
✓ FAQ
We’ll add a client FAQs page that will help your customers learn more about your remodeling services and process. The FAQ page will also help your website perform better on search engines.
✓ Social Media Integration
We’ll make your website social media ready so that your audience can visit your social media channels and see what your remodeling company is all about.
Our Remodeling Website Design Process
How Can We Build a Remodeling Website?
From the first meeting during the building of the website: building a website for your remodeling company doesn't involve merely selecting a template and uploading photos. A website for a remodeling business has to reflect the quality of the work, the range of services, instill confidence, and help potential clients request an estimate.
Our remodeling website building process allows us to help you establish a professional appearance for your remodeling company online and attract more customers.
1. Learn About Your Remodeling Business
We begin by learning about your business, its services, the target audience, location, and specific goals. We discuss your desired services (kitchen remodeling, bathroom renovation, basement remodeling, additions, or total home remodeling) as we explore the website's structure.
2. Design the Website Structure
We will design the site structure so that it is easy to navigate and has a clear purpose in mind. We'll determine the essential pages for your remodeling company: Home, About, Services, Individual Services, Projects, Testimonials, FAQs, Blog, Contact, and more. We'll also decide on the essential call-to-action (CTA) such as Request a Free Estimate or Schedule a Consultation.
3. Design a Website for Your Business
We will use this information to build a modern, professional website appearance that demonstrates the quality of your renovation work. We'll incorporate images of the completed jobs, elegant fonts, beautiful web design, and other elements that will help improve the appearance of your business online.
4. Develop Your Services & Projects
Your services and project galleries are some of the most significant elements on a remodeling company's website. We'll build beautiful service center pages that will explain the scope of your remodeling work and the benefits of hiring your business. We'll also develop stunning project pages that display your work using images, project descriptions, and other data.
5. Lead Generation Tools for Remodeling Pros
We will ensure your remodeling website has the most critical lead generation tools. In addition to the homepage CTA and Contact Us page, we'll build in-page contact forms, Request a Free Estimate forms, phone numbers, and consultation options to ensure that website visitors can quickly take action on their intent to work with you.
6. Mobile Responsiveness for Your Remodeling Business
The majority of homeowners who search for remodeling contractors do so on mobile devices. Thus, we'll construct a mobile-responsive website that looks fantastic on smartphones, tablets, laptops, and computers of various resolutions.
7. Search Engine Optimization (SEO)
We can develop the website's SEO to appear in rich snippets and local search results by employing fundamental SEO practices to the website's content, images, headings, titles, and internal linking. You can rely on our SEO know-how to build a remodeling website that will rank higher in searches for remodeling services in your location, individual services, and more.
8. Final Testing & Approval
We will test the website's critical elements before the launch to ensure everything works correctly on different devices and browsers. We'll test the homepage, contact forms, buttons, images, menus, projects, and pages such as 404 Error, Mobile Menu, and others.
9. Launch Your Beautiful Remodeling Website
After testing and your approval, we will launch your beautiful remodeling website. However, you don't have to stop there. We can update your remodeling website with new projects, testimonials, services, blog posts, and more.
By working with us to develop a remodeling website, you are guaranteed to install a robust online foundation that delivers on its promise, educates website visitors on the scope of your remodeling services, instills trust, and encourages leads to request an estimate.
