Why Your Flooring Business Needs a Website?
Today's customers are doing more research online before they hire a flooring contractor. Whether your customers need hardwood flooring, vinyl, laminate, tile, carpet, luxury vinyl plank, or a flooring installation, they are seeking information, reviews, and ways to contact a company online
With a website, you can have a professional online presence for your flooring business that your customers can find and that can help drive customers to your website
Your website can also be a marketing and lead generation asset that converts website visits into flooring estimates and projects.
A professional flooring business website can do the following:
1. Make potential customers feel confident about your flooring business
Flooring projects are a big investment for most of your customers.
Before they make the decision to invest in a flooring project, most customers will want to know that they've hired an expert flooring contractor. A business website can help you gain the trust of customers online by showing off your expertise and experience in the flooring industry
Your website can make the first impression on a customer, so the content, images, customer reviews, and contact information on your site are critical to making your business appear professional and credible.
2. Showcase your flooring projects
Your flooring work is the star of the show, so make sure your website features it in the best possible light. You can highlight images of your completed projects in a gallery.
You can also share images of hardwood floors, tile, carpet, laminate, vinyl, stairs, commercial flooring projects, and more
3. Get more flooring leads and estimates for your business
Instead of just being a display of information about your flooring business, your website can actively drive sales and estimates for your business. By including the right calls to action and online estimation tools, your website can help convert website visitors into leads. You can create a form that asks for a customer's location, flooring type, project size, and any other information you need to give them an estimate
This can save you and your customer time, since the customer won't need to spend time asking you these questions, and you can prepare an estimate before your customer contacts you directly.
4. Show up in Google searches for local flooring customers
A business website can help your local flooring marketing campaign by helping your business be discovered in Google searches by nearby customers.
For example, people are searching for local flooring contractors online using search terms such as "flooring contractor near me," "hardwood flooring installation," "vinyl flooring installer," and "flooring company in [local city]." By optimizing your website's local SEO and including helpful website content, you can get found in these Google searches and get your website in front of potential customers
You can also connect your Google Business Profile to your website, which will help customers who find your business online move from Google to your website and contact your business.
5. Help customers understand the flooring services you offer
Most of your customers might not know what kind of flooring service they need. A business website is a great way to show off the services you offer and explain them in detail.
You can have webpages about your residential and commercial flooring services, as well as your hardwood flooring, laminate flooring, vinyl, tile, carpet, luxury vinyl plank, flooring repairs, and flooring refinishing.
6. Make it easy to get an estimate from your website
One of the easiest ways to get a lead from your website is to let customers request an estimate from you. You can include "Get a Quote" and "Schedule a Consultation" buttons on your website so that it's easy for customers to contact you. Having contact forms, a click-to-call option, an email link, Google Maps, and other contact options on your website can help lead to more estimate and sales opportunities for your business.
7. Be available 24/7 to help generate leads and sales
While you might be able to respond to customer inquiries during business hours, your website never sleeps. This means that your business can get found by potential customers at any time of the day or night. A customer could be browsing your website at midnight and decide that they want to request an estimate, so they can contact you.
8. Get ahead of local flooring competitors without a website
If your local flooring competitors have a nice-looking website and you don't, potential customers are likely to choose those competitors with a professional website. A business website is a great way for you to communicate to customers about what's special about your business
9. Make your website mobile-friendly for local customers
Many people use their smartphones to search for local businesses, including flooring contractors. A mobile-friendly website is critical to making sure that your potential customers can easily access your website. In addition to smartphones, your website should be mobile-friendly on tablets, laptops, and desktop computers
10. Become a resource that keeps customers coming back
In addition to driving leads and sales to your flooring business, your website can also be a destination for people who are looking to learn more about flooring. Articles, guides, videos, and other resources about flooring and your business can help attract people to your website and keep them there.
You can educate customers about the different types of flooring, maintenance and repair, materials, and flooring projects. Having helpful articles and other content can keep your flooring website fresh and help you keep potential customers engaged.
Building a Website That Helps Your Flooring Business Grow
Your flooring business needs a professional online presence so that you can stand out in the marketplace, communicate the value of your services, and get customers to your website. A professional website can include customer reviews, local SEO, project galleries, and service webpages, and can help customers request an estimate from you. Your site can also include helpful blog content that educates customers and gets them to your website.
A professional site will be mobile-friendly so that it's accessible to everyone, as well as include calls to action and lead generation tools to help you get more sales.
Websites for Every Flooring Service Provider
Features We Include in Flooring Business Websites
A flooring business website has to be more than just a contact page with company name and phone numbers. A professional website can help promote your workmanship, explain services, gain trust, and collect customer requests for estimates. We can develop a flooring business website with smart marketing tools, services, and lead generation functions to help grow your business.
1. Professional Flooring Website Design
We will design a modern and professional website to promote your flooring business on the web. Your website will be able to use clean designs, images, typography, and calls-to-action to create a great first impression. The website will be developed with a focus on your flooring business, services, service areas, and branding.
2. Mobile-Friendly Website and Apps
Many potential customers browse for local flooring services on their phones. This is why a mobile-friendly website is important to provide an easy browsing and requesting experience. We will create a responsive website that is easy to navigate and view on smartphones, tablets, laptops, and desktops.
3. Landing Pages / Service Pages
We can create service pages for every type of flooring service offered by your business. For example, we can develop web pages for:
✓ Hardwood Flooring
✓ Laminate Flooring
✓ Vinyl Flooring
✓ Luxury Vinyl Plank
✓ Tile Flooring
✓ Carpet Installation
✓ Flooring Repair
✓ Flooring Replacement
✓ Hardwood Refinishing
✓ Commercial Flooring
✓ Residential Flooring
✓ Stairs and Stair Flooring
These pages can allow customers to quickly learn about services and help you target specific search terms related to your offering. If your flooring business offers a wide range of services, individual web pages are a great way to target specific services.
4. Project Gallery
A project gallery is a helpful tool that many flooring companies use to display their work. You can include before-and-after project photos, photos of different flooring materials, and transformations made in different rooms.
We can organize your project gallery into categories so that website visitors will be able to easily browse the types of flooring and remodeling services you provide. Project photos can help you showcase your workmanship and inspire customers to request an estimate for a flooring project.
5. Before / After Gallery
In addition to a project gallery, you may want to include a before/after gallery. You can include images of damaged or unwanted flooring and showcase the transformation made by your company. Similar to a project gallery, you will be able to include images that represent the value provided by your business.
6. Quote and Estimate Forms
Many customers will want to request a quote or estimate when browsing a flooring business website. That is why we will include easy-to-use contact forms that allow website visitors to get in touch with your business and submit an inquiry. Your forms can ask for the customer's name, phone number, email address, location, requested flooring services, project details, and how the customer would like to be contacted.
7. Call-to-Action Buttons
Your website should be able to encourage customers to take action and request a quote or contact your business. We can include various call-to-action buttons and links across your website. Some examples include:
✓ Request a Free Estimate
✓ Get a Flooring Quote
✓ Schedule a Consultation
✓ Call Now
✓ View Our Projects
✓ Contact Us
✓ Get Started
These buttons can be added to your website homepage, service pages, project gallery, and other areas.
8. Click-to-Call
As many potential customers will be browsing your website on their mobile devices, it is important to include a click-to-call feature. This function will allow your website visitors to call your business directly from their mobile phones.
9. Service Areas
If your flooring business services multiple cities, areas, and neighborhoods, we will be able to structure your website accordingly. We can create web pages or sections for every city or area you work with. In addition, we will optimize your website for local search terms related to the cities and areas serviced by your flooring business. This will help increase the visibility of your website and attract new customers from these areas.
10. Google Maps
We can include a Google Maps section that will help your website visitors learn about the areas serviced by your business. We will also optimize your Google My Business listing to help your website rank higher in local searches on Google Maps.
11. Security and Maintenance
We will set up essential WordPress security and maintenance practices to make sure your business website is always up and running. We can help improve the security of your website and set up essential WordPress maintenance practices.
A professional website has to be able to serve as your digital sales and marketing tool. We can build a website with professional design, project gallery, quote forms, service pages, lead generation tools, local SEO, testimonials, mobile optimization, and calls-to-action. A strategically developed website will help grow your flooring business by showcasing your work, gaining trust, and helping new customers request estimates and inquire about your services.
Our Flooring Business Website Design Process
How Can We Build an Flooring Website?
Designing a successful flooring website involves presenting your flooring services, finished work, and the overall floor solution in a way that conveys trust and delivers information to potential clients. Your website must help establish your flooring company as an expert in the field, list your services, display finished work, help customers choose a suitable flooring solution, build trust and encourage potential clients to contact you for an estimate. We can help your business build a website that will get new clients through the doors.
Let’s Discuss Your Flooring Website
We’ll start by learning more about your business and what you need your flooring website to do. We’ll ask questions about your flooring company, its customers, the range of services you offer, the service area, brand, and objectives.
Next, we will discuss the key actions your website visitors should take to hire your services online. They might include requesting a free estimate, calling the phone number listed on your flooring website, scheduling a call, or leaving a message.
Establish a Structure for the Flooring Webpage
We’ll build the website skeleton according to the main objectives and attract qualified leads to your flooring website. In general, most of the pages found on flooring websites feature the homepage, about the company, flooring services, service pages for each offered solution, project galleries, reviews, service area, frequently asked questions (FAQs), blog, and contact information.
Design a Landing Page
Designing the landing page for your flooring website will ensure that it delivers the right impression and encourages clients to get in touch. Using high-quality images of your finished work, elegant font sizes and styles, and special elements, such as unique headers, sections, and calls to action (CTAs) will help you build a website that increases customer interest.
The website designer will use the brand’s elements and design to develop a template that will be selected for further custom website development. Moreover, essential website elements like phone numbers and estimate buttons should be placed prominently on the landing page.
Create Service Pages
We’ll develop separate pages for each of the services your flooring company provides. The list of offered services may include the installation of hardwood, laminated, and luxury vinyl planks, carpet and tile installation, flooring repair, floor replacement, and hardwood refinishing. Having individual service pages may also help your website get higher in the search results since search engine bots will be able to comprehend the content of each page better.
Include a Gallery of Finished Projects
One of the best ways to showcase the services your company provides and deliver information about your business to potential clients is to include a gallery of completed projects. It will be helpful to create separate sections for before and after photos, the different types of materials and their variations, and other distinctive features. In addition, potential customers browsing on mobile can view images of your previous work to get an idea of the scope of your services.
Make the Webpage Include Calls-to-Action (CTAs)
We encourage visitors to get interested and contact you through modal CTAs integrated throughout the website: Get a Free Estimate, Get a Quote, Book a Call, Call Now, and Get Started. Website visitors will get access to online quote options and submit relevant data to get in touch with your flooring company to discuss a specific request.
Ensure That the Website Can Display Appropriately on All Devices
It is common for people searching for a local flooring company to browse websites on their smartphones. Moreover, most internet users perform a significant percentage of their searches on mobile devices. Therefore, we can develop mobile-first responsive website pages.
They will ensure that clients browsing on their mobile phones can easily explore your website and call your phone number. At the same time, users visiting the website from a PC or laptop can still find all the relevant information without using tiny buttons or menus.
Give Trust Signals
Potential customers searching for a reliable flooring company will benefit from knowing that you have been providing your services for several years and are offering high-quality and reliable solutions. Therefore, we can add trust signals to the website that will increase clients’ confidence. These trust signals may include customer reviews, testimonials, previous work examples, and the length of time that your company has been in the market. Moreover, we can add sections with warranties, service information, and other data that will help increase the credibility of your flooring business.
Test and Launch the Website
We will perform several tests on your website to ensure that it displays correctly on PCs, laptops, and phones and does not have any bugs. We will also thoroughly examine the website’s calls to action, menus, CTAs, and other elements to ensure that they function correctly.
Once the website is launched, we will make adjustments and updates to ensure that it continues to perform well, remains safe, and has the correct content to help drive more customers to your business.
