Roofing Website Design

While your roofing business may have loyal customers, amazing workmanship and years of experience, what if potential customers can't find you? As more homeowners and property managers go online to find roofers, a professional website is the perfect place to advertise your roofing services, gain credibility and attract customers to your business by phone.

1. Help customers find your roofing business

When potential customers go online searching for roofers, your business must appear when they are looking for the roofing services you offer.

Your company website is also an excellent way to build your roofing company's local SEO (Search Engine Optimization). Use your website to target keywords and services such as roof repair, roof replacement, commercial roofing and emergency roofing services.

2. Build customer trust before they call

Most customers will want to work with a trustworthy roofing company for high priced jobs. A website is a great way to portray your company's credibility and build trust with potential customers online. Show off your company's history, certifications, licenses, warranties, customer reviews, completed projects, service area and team. A professional looking website with helpful information is a sure way to get your roofing business noticed online.

3. Showcase your roofing projects

Potential customers will want to see a portfolio of your company's past work including roofs you've repaired, replaced or installed before they hire your business. Your website is the perfect place to host your completed roofing projects. Share photos of your completed roof jobs including before and after pictures as proof of your workmanship. Include your roofing project gallery to show off your work so customers know exactly what to expect when working with your roofing company.

4. Generate more roofing leads

Make sure your company's website encourages website visitors to contact your business.

Add call-to-action buttons and links to help guide your online visitors. Ask them to take action by calling your office, filling out a contact form, requesting an estimate or learning more about your roofing services. The right call-to-action can help turn these online visitors into qualified leads for your roofing business.

5. Advertise all your roofing services

While your roofing business may offer a wide variety of services, your customers may not know what you do. Your company website can feature all the services offered by your business. Dedicate web pages to your most popular services such as roof repair, roof replacement, new roofs, roof inspections, storm damage repair, emergency roofing services, commercial roofing, residential roofing, gutter services and roof maintenance. Having individual web pages for the services you offer is a great way to advertise your business and help customers find exactly what they need online.

6. Help customers request a free estimate

When a customer in interested in your services, they will want to get an estimate for their roofing project. An online estimate or quote request form is a great way to help generate leads for your business. Make sure to collect all the necessary information to contact the lead such as name, phone number, email address, property address, requested roofing services and project details.

7. Reach your local customers

Roofing companies typically only service certain cities or neighborhoods. Your website can show your potential customers what area your business serves.

Create a service area page on your website that lists the cities and neighborhoods your roofing business serves. The right local SEO strategies can also help potential customers find your business online. Make sure to include your business address, Google My Business location, contact information and service area.

8. Provide 24/7 availability

Your roofing business may be closed when a customer has an emergency. Your company website will always be open to provide potential customers with the information they need including your contact details and available services. roofing contractors who offer 24 hour emergency services can share the most urgent services they provide for customers with leaks, storm damage and other roofing emergencies.

9. Outshine your competition

Many local roofing contractors have little or no online presence. While some may have social media accounts or directory listings, a professional website is a great way to stand out from the competitors offering similar services. A website with eye-catching photos, detailed service pages, customer reviews, project gallery, helpful articles and contact information will leave a lasting impression on your customers.

10. Grow your roofing business

As your roofing company grows, your website can too. Add web pages for new services, expand your service area, share more customer reviews and highlight recent projects. Create informative articles about the roofing services your business offers including roof maintenance and inspections, signs of roof damage, cost to replace a roof, how to prepare for a storm, roof repair, roofing materials and more. The content on your roofing company website can also help your business grow its online presence for years to come.

Turn your roofing business into a lead generating website

A roofing company website is more than just an online listing of your services. It is a powerful marketing tool that will introduce your business to new customers, show off your experience and workmanship and help generate new leads for your business. Your company website should be informative, easy to navigate and include helpful information such as service pages, project gallery, customer reviews, testimonials, FAQs and contact information. The right website builder, plugins and online tools can also include calls-to-action, lead magnets, contact forms and other lead generation marketing strategies to help grow your roofing business online.