Having a professional website is one of the most important aspects of marketing for fencing companies in Denver. Many customers searching online for a fencing company will look at your website. If your website is out of date, hard to navigate or slow to load, customers may go elsewhere. Here we are going to discuss about the WordPress Website Design in Denver for your fencing companies.
A good WordPress website design for fencing companies in Denver will help you to gain trust, show off your completed fencing projects, provide clear information on your services, encourage customers to request quotes, appear in local searches and help customers to get in touch.
A professionally designed WordPress website can become a powerful lead generation tool for fencing contractors.
Why A Professional Website Is Important For Fencing Companies In Denver
There are many different types of properties in Denver, giving you plenty of opportunity to gain new customers from various fencing services. Customers may be looking for privacy fencing, wooden fencing, vinyl fencing, chain link fencing, ornamental metal fencing, security fencing, gates, repairs and/or full replacements.
When someone searches for a fencing company your website will often be the first thing they see.
Having a professional website can help you:
• Gain trust
• Generate local leads
• Showcase completed fencing projects
• Provide clear information about services
• Encourage quote requests
• Increase phone calls
• Appear in local search results
• Showcase customer reviews
• Answer frequently asked questions
• Stand out from competitors
Your website should make it easy for customers to make a decision. Rather than just telling them you fit fences, show them why they should choose you.
What Makes A Great Website For Fencing Companies?
A great fencing website will have professional design, quality content, conversion focussed design, technical performance and local SEO.
The aim is to convert website visitors into qualified fencing leads.
A great homepage should give customers immediate information about:
What you do, who you serve and why they should choose you. What they should do next.
An example of a great headline for a fencing company in Denver would be:
Professional Fence Installation & Repairs In Denver, CO
Then a short paragraph explaining what they do best, who they serve, how long they’ve been in business and their commitment to quality.
Alongside a large ‘Get A Free Estimate’ button.
Important Pages To Include On Your Fencing Website In Denver
Your fencing website should be easy to navigate for both customers and search engines.
Homepage
Give an overview of your business and main services.
• Headline
• Short value proposition
• Call to action buttons
• Overview of services
• Photos of completed projects
• Customer reviews
• Areas you serve
• Benefits of your company
• FAQs
Don’t try to give too much information on your homepage, instead give customers an easy way to find what they’re looking for.
• Fence Installation
• Have a page dedicated to explaining your process.
• Consultation
• Survey
• Materials
• Design
• Installation
• Final walkthrough
Include some photos of completed projects to show the quality of your work.
Fence Repairs
Fencing repairs are an important service for homeowners. Having a dedicated repairs page will help you rank for searches related to fence repairs in Denver and surrounding areas.
Fence Replacements
Sometimes customers won’t want a simple repair. They may have an old or damaged fence. A fence replacements page can help explain when a replacement is a better option and what materials you offer.
Types Of Fencing
Consider having individual pages for the different types of fencing you offer. This could include:
• Wooden fencing
• Vinyl fencing
• Chain link fencing
• Aluminium fencing
• Steel fencing
• Privacy fencing
• Ornamental fencing
• Security fencing
• Pool fencing
• Agricultural fencing
Having individual pages for your services will give you more opportunity to target your customers.
Show Off Your Completed Projects
Visual proof is incredibly powerful for fencing companies. Potential customers will want to see examples of your work before requesting an estimate.
A professional gallery of your completed projects will help customers. Include:
• Completed installations
• Before and after
• Different styles of fencing
• Different materials
• Gates
• Residential projects
• Commercial projects
• Repairs
Each project can have a short description explaining what the customer needed, what materials were used, where and how you helped them.
This will help customers see the quality and variety of work you do.
Customer Reviews
Fencing can be a big investment for customers, they will want to know that you are reliable.
Including customer reviews can help reduce any uncertainty. Try to include genuine reviews from customers. If applicable link these to your overall online reputation.
Highlight feedback from customers about:
• Quality of installation
• Communication
• Professionalism
• Timely completion
• Price
• Clean-up
• Customer service
Having a good section of reviews will encourage customers to request an estimate.
Responsive Website Design
Many potential customers will view your website on their smartphones. It therefore needs to be fully functional on:
• Smartphones
• Tablets
• Laptops
• Desktops
A responsive website should have:
• Easy-to-read text
• Big call-to-action buttons
• Easy navigation
• Fast-loading images
• Call-to-action buttons
• Short forms
• Images of the right size
Customers should not have to zoom in or struggle with small buttons to get in touch.
Easy To Request An Estimate
One of the most important aspects of your fencing website should be the ability to request an estimate. Don’t make customers search for your phone number. Instead make it obvious what they should do next.
Use call to action buttons such as:
• Get A Free Fence Estimate
• Request An Estimate
• Book A Consultation
• Call For A Free Estimate
• Name
• Phone number
• Email
• Address/areas you serve
• Type of fencing
• Project description
• Preferred contact
Keep your form short. Don’t ask for too much information as this can put customers off.
Local SEO For Fencing Companies In Denver
A beautiful website won’t bring in many leads if people can’t find you. Local SEO will help.
Your WordPress website should be set up with the areas and services you actually serve. This can help your content target terms such as:
• Fencing company in Denver
• Fencing installation Denver
• Fencing contractor Denver CO
• Fencing repairs Denver
• Privacy fence installation Denver
• Wooden fencing contractor Denver
• Commercial fencing Denver
• Fencing replacements Denver
If applicable create pages for areas you actually serve. This can help target local customers.
The aim isn’t to stuff your content with keywords, but to create helpful content for local customers. This will also help you explain your services clearly.
Optimise Your Google Business Profile
Your website should work alongside your Google Business Profile. Make sure your important business information is consistent across your website and other online profiles. This should include:
• Business name
• Address
• Phone number
• Website
• Opening times
• Services
• Areas you serve
Your website can also help customers easily find your business location, contact details and other important information.
Fast Loading Website For Fencing Companies In Denver
Fast loading websites are important. Fencing websites can often be heavy due to large images. Whilst a website with lots of high quality images may look impressive, they won’t perform well if they aren’t optimised.
Your WordPress website should have:
• Optimised images
• Modern image formats
• Correct image sizing
• Caching
• Optimised CSS & JS
• Reliable hosting
• Lightweight theme or bespoke design
• Few unnecessary plugins
Fast loading pages will make it easier for potential customers to navigate your services and submit an enquiry.
Strong Call To Actions
Your fencing website should always encourage customers to take the next step. Useful call to actions can include:
• Get A Free Estimate
• Request An Estimate
• Call Now
• Book A Consultation
• View Our Projects
• Get Started
• Contact Our Team
These call to action buttons should stand out but not be too overpowering. Consider placing them in strategic areas such as:
• Header
• Hero section
• Services
• Gallery
• Testimonials
• Footer
Features Of WordPress For Fencing Contractors
WordPress offers a lot of flexibility when creating a professional fencing company website. Useful features can include:
• Estimate forms
• Contact forms
• Project gallery
• Before and after sliders
• Google Maps
• Call to action buttons
• Reviews
• FAQs
• Areas you serve
• Blogs
• Social media
• Analytics
• SEO
• Security
• Backups
Depending on your goals you can include certain features. Don’t just add plugins, instead consider what will help your company.
Content Marketing For Fencing Companies
A blog can help you answer customer questions and target customers via search. Topics could include:
• How much does fencing installation cost in Denver?
• What is the best fencing for the weather in Colorado?
• Wooden fencing or vinyl fencing?
• How long does it take to install fencing?
• When should I replace my fence?
• How to maintain wooden fencing?
• What height fence is best for privacy?
• How to choose a fence for your backyard?
• Fencing repairs or replacements?
• How much maintenance does vinyl fencing require?
Producing helpful content can help you position yourself as an expert local fencing company.
Why WordPress Is A Good Option For Fencing Companies
WordPress gives you control over your website. You can add new pages for your services, add articles, update your project images, generate leads, improve your SEO and expand your website as your company grows.
A well developed WordPress website can be tailored to your branding and lead generation strategy.
The most important thing is to make sure your website is strategically designed for your customers.
Common Mistakes To Avoid
Avoid making the following mistakes:
Generic Images
Using real images of your projects will usually be more convincing.
No Contact Details
Make it easy for customers to find your phone number and request an estimate.
Generic Service Page
Having individual pages for your services can help improve the customer experience and give more opportunity to target relevant searches.
Not Mobile Friendly
If your website isn’t mobile friendly you could be losing valuable leads.
Too Many Plugins
Only add plugins that will help. Too many can cause performance, security and maintenance issues.
Not Maintaining Your Website
Regularly maintain your WordPress core, themes, plugins, backups, security and performance.
Conversion Focussed Website Layout
A practical layout for your fencing company homepage could include:
Hero Section
Headline with clear information about your fencing services in Denver. Include a ‘Get A Free Estimate’ call to action.
Trust Section
Show off your experience, areas you serve, guarantees, certifications and other genuine trust indicators.
Services Section
Fencing installation, repairs, replacements, gates and other services.
Why Choose Us
Clear information on why customers should choose you.
Project Gallery
Show off your completed fencing projects.
Process
Consultation, Estimation, Design, Installation & Final Walkthrough.
Reviews
Customer testimonials.
Areas Served
Areas you actually serve in Denver.
FAQ
Answer commonly asked questions.
Final Call To Action
Request a free estimate or contact us.
Final Thoughts – WordPress Website Design in Denver
Having a professional WordPress website for your fencing company in Denver will help you create a local marketing and lead generation tool. The best fencing websites will have a professional design, clear information on your services, real images of completed projects, customer reviews, mobile friendly, fast performing, local SEO and strategically placed call to actions.
Investing in a well planned WordPress website can help fencing contractors in Denver build a stronger online presence. This will help homeowners and commercial customers find, trust and get in touch with your company.
If you are looking to create a new fencing website or update an old one, you should always focus on your customers. Create a website that will answer their questions, show your expertise, show your work and make it easy for them to request an estimate.
FAQs – WordPress Website Design in Denver
1. How much does a WordPress Website Design in Denver ?
The cost of a WordPress Website Design in Denver will depend on how many pages you want, design, features, functionality, content, SEO requirements and integrations. A basic website will be cheaper than a bespoke website with advanced lead generation features.
2. How many pages should my fencing company in Denver have?
A small fencing company could start with around 5-10 pages. This could include a Home page, About page, Services page, individual service pages, Projects page, Contact page and FAQs. As your business grows you can add more pages for your areas and services.
3. Should I have individual pages for different types of fencing?
Yes. If you offer a variety of fencing types, individual pages can help explain the benefits, uses, maintenance requirements and installation process.
4. Can I generate fencing leads with a WordPress website?
Yes! If your website is well designed you can generate leads using estimate forms, calls, booking systems, contact forms and other conversion focussed features.
5. Is local SEO important for my fencing company in Denver?
Yes. Fencing is a local service so local SEO can help your business appear to those searching for fencing services in your areas.
6. Should I include my fencing projects on my website?
Absolutely! Including a project gallery will give visual proof of your work. This will help potential customers understand your workmanship and the variety of fencing options you offer.
7. Should I include pricing?
This depends on your business. Some companies will include pricing information whilst others prefer customers to request a bespoke estimate based on the size of their property, materials, design and installation requirements.
8. Can I update my WordPress fencing website?
Yes! WordPress allows business owners to update their content, images, blogs and more. Your developer can also train you or offer maintenance.
9. How can I make my fencing website faster?
Optimise your project images, use reliable hosting, caching, few unnecessary plugins, efficient themes and coding and regularly check your website performance.
10. What is the most important feature of my fencing company website?
There isn’t one feature that will guarantee success. However, having a clear value proposition, great project images, trust indicators, local SEO, mobile friendly and an easy ‘Request An Estimate’ can give you a strong base to generate fencing leads.
