Having a professional website is a strategic necessity for flooring companies in the Seattle area. Consumers and businesses are researching flooring companies online before scheduling consultations or submitting requests for estimates and proposals. A company’s website is often their first impression with a potential customer, and it can be what convinces them to call or it can turn them away toward a competitor’s site.
A professional WordPress website for a flooring company must fulfill multiple requirements in order to attract visitors’ attention, engage them, convert them into leads, and provide positive ROI. It should present the flooring company’s work, establish a trustworthy image, collect leads, and be mobile-friendly while supporting the company’s local SEO efforts.
Flooring companies in the Seattle area must be able to stand out against the competition, which is a challenge given the number of local contractors who offer similar services. As a professional WordPress website design expert, Prem Rai helps businesses create professional, modern, responsive, SEO-friendly WordPress websites geared towards their particular services and target audience.
Why Flooring Companies in Seattle Need a Professional Website
When searching for a flooring contractor, a consumer may see several companies’ websites before deciding to contact one. Your website is your company’s opportunity to begin communicating with a potential customer before they arrive at your physical location or speak with one of your staff members in person or on the phone.
A professional website can help your flooring company present its work ethic and experience, collect leads, feature its services and specialties, and convert visitors into customers. It can accomplish all of this in addition to helping your company rank higher in local searches for flooring contractors. A professional website can:
• Showcase flooring company work
• Collect flooring installation leads
• Feature the different types of flooring installed
• Present the services offered clearly
• Establish credibility with testimonials
• Offer online estimates or quote requests
• Drive phone calls to the company
• Appeal to local search traffic
• Answer customer questions
• Announce special offers
• Provide directions and contact information
• Act as a 24/7 salesperson
The Characteristics of a Great Flooring Website
A great flooring website has a combination of great design and conversion focus.
Because flooring is such a visual service, the design of the website is important in order to display the company’s work and attract the attention of potential customers. The most important elements of a great flooring website include:
Professional Homepage
The homepage is the front door to the flooring company’s website and should introduce the company, its services and location, and encourage the visitor to take some kind of action. For example, the homepage of a Seattle flooring installation and design company may have the following format:
Seattle Flooring Installation & Design Services
The homepage can be used to market the company and its most popular services, display completed flooring projects, collect testimonials, and offer calls to action (CTAs). The homepage should be a combination of the following elements:
• Headline
• Company value proposition
• Call-to-action (CTA) buttons
• Completed flooring projects
• Services offered
• Customer testimonials
• Benefits
• Company service areas
• Financing information
• Quote request form
• Contact information
• Flooring Services Pages
In order to appeal to customers searching for particular flooring services, the website should be organized in such a way that it is easy to navigate and the different services are presented individually. Many Seattle flooring companies offer a wide range of services, so the website should dedicate individual pages to the different services, such as:
• Hardwood flooring installation
• Hardwood floor refinishing
• Luxury vinyl plank flooring
• Vinyl flooring installation
• Laminate flooring
• Tile flooring
• Carpet installation
• Engineered hardwood flooring
• Commercial flooring
• Residential flooring
• Floor repair
• Floor replacement
• Custom flooring
• Flooring consultation
Having individual pages for the different services offered enables the company to target a greater variety of search terms and collect additional leads. The individual pages can also go more in-depth about a particular service.
Showcase Flooring Portfolio
Since flooring is a visual product, the company’s completed projects need to be presented on the website to intrigue potential customers and assure them of the quality of work the company provides. The flooring company’s portfolio can feature:
• Before-and-after projects
• Hardwood flooring
• Luxury vinyl plank flooring
• Tile flooring
• Commercial and residential projects
• Stair flooring
• Custom patterns
• Recently completed projects
Each completed project can have a brief description about what kind of flooring was installed, where, and what requirements and specifications the customer had.
Before-and-After Gallery
In addition to a complete portfolio of completed flooring projects, companies can also present a before-and-after gallery. For example, a flooring contractor may have the following projects in their before-and-after gallery:
• Before
• After
Having a before-and-after gallery helps customers envision the possibilities and what the new flooring can achieve.
Mobile-Friendly WordPress Website Design
Many customers will research and compare flooring companies using their mobile devices.
While searching for a local flooring company, a customer may be:
• Shopping for flooring materials
• Searching for a reliable flooring company
• Asking questions about flooring installation
• Looking into floor repair options
• Requesting a flooring estimate
It is crucial that the flooring company’s website be mobile-friendly in order to provide a good user experience (UX) and encourage the customer to stay on the website and request an estimate. A mobile-friendly flooring website should have:
• Easy-to-read text
• Easy-to-click buttons
• Simple and intuitive navigation
• Call-to-action links
• Images that load quickly on cellular data connections
• Mobile-friendly quote request form
• Gallery that is easy to view on a small screen
If a customer has difficulty viewing or navigating the website, they are likely to return to Google and try a competitor’s website.
Online Quote Form for Flooring Estimates
One of the main purposes of having a website is lead generation, and an online quote form is the best way to accomplish that goal. The quote form should request the customer’s contact information and the details of their project. The customer should be able to share their requirements for the project, such as:
• Name
• Phone number
• Email address
• Type of property
• Service requested
• Location of project
• Size of project
Type of flooring preferred
In addition to general information, the customer should be able to upload photographs of the current flooring. This information will help the flooring company respond to the customer’s request for estimate in greater detail.
Click-to-Call and Contact Options
Many customers will contact a company directly if they are looking for an estimate or have questions about the services being offered. Since many customers will be using their mobile devices to visit the flooring company’s website, it is important that the contact information is easy to access and view. The company’s phone number should be clearly displayed, and a CTA for a free flooring estimate should be featured prominently. The flooring company can also request that the following contact options be featured on the website:
• Click-to-call
• Contact form
• Google Maps
• Email
• WhatsApp
• Appointment scheduling
• Quote requests
Limiting the number of steps it takes to request a call from the flooring company can increase lead generation rates.
Local SEO for Seattle Flooring Companies
Customers are often looking for local flooring companies when searching for a new flooring contractor, so it is important that the company’s website is optimized for local SEO. There are many variations of search terms that a customer may enter when looking for a Seattle flooring company, such as:
• Flooring company Seattle
• Flooring contractor Seattle
• Flooring installation Seattle
• Hardwood flooring Seattle
• Floor installation near me
• Seattle hardwood floor installation
• Vinyl flooring installation Seattle
• Commercial flooring Seattle
A company’s website should be optimized for the local SEO of the Seattle area, which involves the website’s architecture, content, headings, internal linking, metadata, service pages, and local area information. The following are examples of local SEO for a flooring company in Seattle:
• Flooring company Seattle
• Flooring installation Seattle
• Hardwood flooring Seattle
• Floor maintenance Seattle
• Seattle floor repair
• Vinyl flooring Seattle
• Commercial flooring Seattle
If a flooring company offers services in a variety of neighborhoods and communities around the Seattle area, it may also benefit from individual location pages for each community it serves. For example, the flooring company may have location pages for the following:
• Seattle
• Bellevue
• Redmond
• Kirkland
• Renton
• Shoreline
• Mercer Island
• Bothell
• Issaquah
However, the location pages should contain relevant, local information for the area rather than simply rewriting generic website content and replacing the city name.
Customer Reviews and Testimonials
Trust is a big concern for customers who are looking to hire a flooring contractor for an expensive project. Customer reviews and testimonials are excellent tools for building credibility and encouraging new customers to request estimates. Trust is earned when potential customers see that the flooring company has provided quality work for others in the past. Testimonials can be featured throughout the website, such as on the homepage, and can be written about a variety of subjects, including the quality of the work, professionalism, communication, timeliness, pricing, cleanliness, and overall customer service experience. The website can also have a dedicated reviews page. Testimonials can also be paired with individual completed project testimonials to illustrate the customer’s experience.
Flooring Materials and Product Information
Most customers will not know the difference between several flooring materials before requesting an estimate; they will expect the flooring company to explain those differences to them. A professional website can help the flooring company educate the customer on the different options, which allows the company to collect more information about the project and set higher expectations with the customer. The company can also increase the likelihood of being chosen for the project by providing valuable content. Some topics that a flooring company may cover on their website include the differences between:
• Hardwood and engineered hardwood
• Vinyl and laminate
• Tile and luxury vinyl
• Carpet and hardwood
• Waterproof flooring
• Flooring for pets
• Flooring for high-traffic areas
• Fast WordPress Website Performance
Fast website performance is crucial for both the UX and the SEO of the website. Large images, such as the photos of completed flooring projects, can slow down a website if it is not optimized for performance. A performance-optimized WordPress website will utilize:
• Compressed images
• Modern image formats
• Efficient themes
• Selective plugins
• Browser caching
• CDNs
• Optimized CSS and JavaScript
• Reliable WordPress hosting
Speed is the ultimate test of a website’s performance, and it must be optimized in several ways in order to perform well.
SEO-Friendly Website Structure
A logical, intuitive website structure helps both users and search engines easily navigate the website and determine the website’s subject matter. For example, the website structure for a flooring company can follow the following pattern:
Home
→ Flooring Services
→ Hardwood Flooring
→ Vinyl Flooring
→ Laminate Flooring
→ Tile Flooring
→ Commercial Flooring
→ Flooring Repair
Portfolio
About
Service Areas
Blog
Contact
This structure provides intuitive website navigation and distributes internal links throughout the website.
Blog Content for Flooring Companies
A blog is an excellent way for a flooring company to increase the amount of content on its website while still providing valuable information to the customer. A blog can also drive organic traffic to the website and encourage customers to request estimates. Potential blog topics for a flooring company may include:
• How much does hardwood flooring cost in Seattle?
• Hardwood vs. luxury vinyl: Which is right for you?
• How long does flooring installation take?
• Hardwood flooring in Seattle: Best options
• How to maintain hardwood floors
• When should I replace my flooring?
• Best flooring for pets
• How to choose the right flooring for high-traffic areas
• Flooring trends for modern homes
• How to prepare your home for flooring installation
• Conversion-Focused Design
The ultimate goal of a flooring company’s website is to generate leads or sales. Every page on the website should have a CTA encouraging the customer to take some kind of action. Examples of CTAs may include:
• Request a free estimate
• Call for flooring installation
• Schedule a consultation
• View our completed flooring projects
• Get a quote today
Avoid using too many CTAs on one page in order to encourage the customer to take one specific action rather than overwhelming them with choices.
Creating a Flooring Website that Generates Leads
A professional website should have a combination of elements that work together to generate leads. A beautiful, elegant website that fails to utilize SEO will fail to drive traffic to the website, regardless of its appearance. A website with excellent traffic but no CTAs will also fail to generate leads. A beautiful, intuitive, easy-to-navigate, mobile-friendly WordPress website with poor performance will fail to keep customers engaged and encourage them to leave and try a competitor’s faster, more optimized website.
The focus of a flooring company’s website should always be on the end goal: generating leads. If the end goal is to convert website visitors into customers, then every aspect of the website should be focused on making that easier for the customer to do. The customer may begin on the website by searching for the flooring company on Google, visiting the service page, browsing the completed projects, reading reviews, learning about the company’s services, and requesting an estimate. A great website will make this process easy for the customer.
Final Thoughts
A professional WordPress website for a flooring company can be one of the best marketing investments a local business can make. Your company’s website should not only display your company name and phone number. It should feature your work, explain your services, build trust and credibility, attract local search traffic, and convert website visitors into customers. Utilizing a responsive, mobile-friendly design, dedicated service pages, portfolio galleries, local SEO, customer reviews, speed optimization, quote forms, and CTAs can enable your flooring company to build a professional online presence and encourage more customers to request estimates online.
Prem Rai offers WordPress website design and digital marketing services in order to help businesses create professional, intuitive, mobile-friendly, SEO-friendly websites that convert website visitors into customers. A custom WordPress design can be utilized by flooring companies in the Seattle area to improve their SEO and build a stronger online presence.
Frequently Asked Questions
1. How much does a WordPress website for a flooring company cost?
The cost of a WordPress website for a flooring company depends on the number of pages, design requirements, SEO, functionality, and the degree of customization needed. A basic website will be less expensive than a customized WordPress website with quote forms, portfolio galleries, appointment systems, and other tools.
2. What pages should a flooring company website have?
A flooring company website should have Home, About, Services, individual service pages, Portfolio, Reviews, Service Areas, Blog, and Contact pages in addition to any other pages relevant to the company’s services and customers.
3. Can WordPress websites generate flooring leads?
Yes, WordPress can be utilized to create lead-generating pages, such as quote request forms, click-to-call buttons, appointment systems, contact forms, landing pages, and optimized service pages.
4. Should a Seattle flooring company have separate service pages?
Yes, dedicated pages for the different services can enable the company to target a wider range of search terms and collect additional leads.
5. Is local SEO important for flooring companies in Seattle?
Yes, since most flooring services are local, local SEO is a good way to target potential customers who are searching for a local flooring company.
6. Can I showcase flooring projects on a WordPress website?
Yes, WordPress can be utilized to create an elegant, professional project portfolio or gallery.
7. Should a flooring website be mobile-friendly?
Yes, a responsive website design is essential since many customers will view the website on their mobile devices.
8. Can customers request a flooring estimate through the website?
Yes, a customized quote request form can request the customer’s contact information, requirements for the project, and can allow them to upload photographs of their current flooring.
9. How can a flooring company improve its website’s Google rankings?
Begin with great service pages, valuable local content, proper keyword targeting, optimized page titles and descriptions, internal linking, performance optimization, mobile responsiveness, backlinks, and an optimized Google My Business listing.
10. Why should I hire a professional WordPress designer for my flooring website?
A professional WordPress designer can create a great balance of design and SEO in order to create a business-focused, customer-focused, and marketing-focused website that performs well and converts visitors into customers.
